Users-Consumer-Citizens

What have they got in common?                                                           

Where do they differ?

 

According to CECUA definition, those three groups, although overlapping, have different interests. Those three groups are not after technology as such. Rather they are after functionality and what good use they can make of it. That is what they have in common.

But they also have differences.  Users of information technology have long-term views and strategic interests with special regards to functionality over technology and the use of data. Consumers buy products that should be inexpensive, serve consumer needs and provide benefits. Citizens are looking for general conditions in life, state protection, freedom and social values.

CECUA’s mission is to address and put forward the views and concerns of all those groups. In this way CECUA promotes the interests of the groups vis-à-vis politics, industry and the diversity of European Countries and regions. Therefore, we are serving the needs of users, consumers and citizens, but our special focus is on the user aspects.

 

Professor Dr. Jon Thorhallsson                             Dr. Bruno Vogel